{"id":49356,"date":"2018-11-23T00:59:13","date_gmt":"2018-11-22T21:59:13","guid":{"rendered":"https:\/\/btv.md\/?p=49356"},"modified":"2018-11-23T01:00:51","modified_gmt":"2018-11-22T22:00:51","slug":"cum-arata-prima-reclama-din-lume-al-carei-scenariu-a-fost-scris-de-inteligenta-artificiala","status":"publish","type":"post","link":"https:\/\/www.btv.md\/ro\/cum-arata-prima-reclama-din-lume-al-carei-scenariu-a-fost-scris-de-inteligenta-artificiala\/","title":{"rendered":"Cum arat\u0103 prima reclam\u0103 din lume al c\u0103rei scenariu a fost scris de inteligen\u0163a artificial\u0103"},"content":{"rendered":"<p><strong>Inteligen\u0163a artificial\u0103 este una dintre cele mai folosite sintagme \u00een domeniul tehnologiei, \u00een ultimii ani, un adev\u0103rat \u201ebuzzword\u201d care a fost preluat \u015fi atribuit multor produse, pentru a le face mai atr\u0103g\u0103toare pentru potenialii clien\u0163i.<\/strong><\/p>\n<p>Dac\u0103 AI a \u00eenceput s\u0103 fie implicat chiar \u015fi \u00een prezentarea \u015ftirilor, a\u015fa cum vedem \u00een China, nici cei care lucreaz\u0103 \u00een agen\u0163iile de publicitate nu mai au slujbele \u00een siguran\u0163\u0103.\u00a0<\/p>\n<p><iframe width=\"1170\" height=\"658\" data-src=\"https:\/\/www.youtube.com\/embed\/OxyHuJSM_jI?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Cea mai nou\u0103 reclam\u0103 a produc\u0103torului de autoturisme de lux Lexus a fost scris\u0103 de un algoritm bazat pe inteligen\u0163a artificial\u0103, iar de regizare s-a ocupat Kevin Macdonald, c\u00e2\u015ftig\u0103tor al premiului Oscar. Spot-ul publicitar are o durat\u0103 de 60 de secunde \u015fi este denumit \u201eDriven by Intuition\u201d (Condu\u015fi de Intui\u0163ie). Acesta este primul de acest gen din lume, dup\u0103 cum sus\u0163ine \u015fi echipa din spatele lui \u015fi promoveaz\u0103 ideea de colaborare \u00eentre om \u015fi ma\u015fin\u0103rie, pentru o \u00eembun\u0103t\u0103\u0163ire a experien\u0163ei condusului.\u00a0<\/p>\n<p>Dac\u0103 AI a \u00eenceput s\u0103 fie implicat chiar \u015fi \u00een prezentarea \u015ftirilor, a\u015fa cum vedem \u00een China, nici cei care lucreaz\u0103 \u00een agen\u0163iile de publicitate nu mai au slujbele \u00een siguran\u0163\u0103.\u00a0<\/p>\n<p>Cea mai nou\u0103 reclam\u0103 a produc\u0103torului de autoturisme de lux Lexus a fost scris\u0103 de un algoritm bazat pe inteligen\u0163a artificial\u0103, iar de regizare s-a ocupat Kevin Macdonald, c\u00e2\u015ftig\u0103tor al premiului Oscar. Spot-ul publicitar are o durat\u0103 de 60 de secunde \u015fi este denumit \u201eDriven by Intuition\u201d (Condu\u015fi de Intui\u0163ie). Acesta este primul de acest gen din lume, dup\u0103 cum sus\u0163ine \u015fi echipa din spatele lui \u015fi promoveaz\u0103 ideea de colaborare \u00eentre om \u015fi ma\u015fin\u0103rie, pentru o \u00eembun\u0103t\u0103\u0163ire a experien\u0163ei condusului.\u00a0<\/p>\n<p>Ma\u015fina la care se face referire \u00een reclama este Lexus ES, automobil care va fi lansat \u00een 2019. Algoritmul de inteligen\u0163\u0103 artificial\u0103 din spatele reclamei a fost dezvoltat la Londra, de c\u0103tre compania Visual Voice, iar la crearea acestuia au contribuit \u015fi o suit\u0103 de instrumente software puse la dispozi\u0163ie de IBM. Imagina\u0163ia AI-ului a fost \u201eantrenat\u0103\u201d cu ajutorul a 15 ani de reclame pentru ma\u015fini de lux.<\/p>\n<p>Citeste mai mult:\u00a0<a title=\"VIDEO Cum arat\u0103 prima reclam\u0103 din lume al c\u0103rei scenariu a fost scris de inteligen\u0163a artificial\u0103 | adevarul.ro\u015eedin\u0163a CSAT. Ce au aprobat membrii Consiliului: obiectivele Rom\u00e2niei pentru Summitul NATO de la Bruxelles \u015fi for\u0163ele armate pentru misiuni \u00een str\u0103in\u0103tate | adevarul.ro\u015eedin\u0163a CSAT. Ce au aprobat membrii Consiliului: obiectivele Rom\u00e2niei pentru Summitul NATO de la Bruxelles \u015fi for\u0163ele armate pentru misiuni \u00een str\u0103in\u0103tate | adevarul.ro\" href=\"http:\/\/adev.ro\/pihnf2\" target=\"_blank\" rel=\"noopener\">adev.ro\/pihnf2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inteligen\u0163a artificial\u0103 este una dintre cele mai folosite sintagme \u00een domeniul tehnologiei, \u00een ultimii ani, un adev\u0103rat \u201ebuzzword\u201d care a fost preluat \u015fi atribuit multor produse, pentru a le face mai atr\u0103g\u0103toare pentru potenialii clien\u0163i. Dac\u0103 AI a \u00eenceput s\u0103 fie implicat chiar \u015fi \u00een prezentarea \u015ftirilor, a\u015fa cum vedem \u00een China, nici cei care [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":49357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6371],"tags":[],"class_list":["post-49356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hi-tech-ro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cum arat\u0103 prima reclam\u0103 din lume al c\u0103rei scenariu a fost scris de inteligen\u0163a artificial\u0103  - BTV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.btv.md\/ro\/cum-arata-prima-reclama-din-lume-al-carei-scenariu-a-fost-scris-de-inteligenta-artificiala\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum arat\u0103 prima reclam\u0103 din lume al c\u0103rei scenariu a fost scris de inteligen\u0163a artificial\u0103  - BTV\" \/>\n<meta property=\"og:description\" content=\"Inteligen\u0163a artificial\u0103 este una dintre cele mai folosite sintagme \u00een domeniul tehnologiei, \u00een ultimii ani, un adev\u0103rat \u201ebuzzword\u201d care a fost preluat \u015fi atribuit multor produse, pentru a le face mai atr\u0103g\u0103toare pentru potenialii clien\u0163i. Dac\u0103 AI a \u00eenceput s\u0103 fie implicat chiar \u015fi \u00een prezentarea \u015ftirilor, a\u015fa cum vedem \u00een China, nici cei care [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.btv.md\/ro\/cum-arata-prima-reclama-din-lume-al-carei-scenariu-a-fost-scris-de-inteligenta-artificiala\/\" \/>\n<meta property=\"og:site_name\" content=\"BTV\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/btvmoldova\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-22T21:59:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-22T22:00:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.btv.md\/wp-content\/uploads\/2018\/11\/img-2204-1512111600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/cum-arata-prima-reclama-din-lume-al-carei-scenariu-a-fost-scris-de-inteligenta-artificiala\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/cum-arata-prima-reclama-din-lume-al-carei-scenariu-a-fost-scris-de-inteligenta-artificiala\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.btv.md\\\/#\\\/schema\\\/person\\\/b459536a60194184218c40dec648134d\"},\"headline\":\"Cum arat\u0103 prima reclam\u0103 din lume al c\u0103rei scenariu a fost scris de inteligen\u0163a artificial\u0103\",\"datePublished\":\"2018-11-22T21:59:13+00:00\",\"dateModified\":\"2018-11-22T22:00:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/cum-arata-prima-reclama-din-lume-al-carei-scenariu-a-fost-scris-de-inteligenta-artificiala\\\/\"},\"wordCount\":392,\"image\":{\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/cum-arata-prima-reclama-din-lume-al-carei-scenariu-a-fost-scris-de-inteligenta-artificiala\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.btv.md\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/img-2204-1512111600.jpg\",\"articleSection\":[\"Hi-Tech\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/cum-arata-prima-reclama-din-lume-al-carei-scenariu-a-fost-scris-de-inteligenta-artificiala\\\/\",\"url\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/cum-arata-prima-reclama-din-lume-al-carei-scenariu-a-fost-scris-de-inteligenta-artificiala\\\/\",\"name\":\"Cum arat\u0103 prima reclam\u0103 din lume al c\u0103rei scenariu a fost scris de inteligen\u0163a artificial\u0103 - 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