{"id":68172,"date":"2020-02-20T11:50:35","date_gmt":"2020-02-20T09:50:35","guid":{"rendered":"http:\/\/www.btv.md\/?p=68172"},"modified":"2020-02-20T11:50:35","modified_gmt":"2020-02-20T09:50:35","slug":"burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai","status":"publish","type":"post","link":"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/","title":{"rendered":"Burger King lanseaz\u0103 un nou burger, mai s\u0103n\u0103tos, printr-o reclam\u0103 cu unul plin de mucegai"},"content":{"rendered":"<p><strong>\u200b\u200bBurger King lanseaz\u0103 un nou burger, f\u0103r\u0103 conservan\u021bi. Compania re\u00eennoie\u0219te cel mai popular burger al lor, &#8222;Whopper&#8221;, prezent\u00e2nd o nou\u0103 variant\u0103, f\u0103r\u0103 conservan\u021bi, potrivit CNN .<\/strong><\/p>\n<p>\u00cen noua reclam\u0103 a fast-foodului, Whopperul f\u0103r\u0103 conservan\u021bi este prezentat pe parcursul a 34 de zile, \u00een timp ce se descompune. Acesta devine plin de mucegai verde, fiind modul \u00een care compania \u00eencearc\u0103 s\u0103 scoat\u0103 \u00een eviden\u021b\u0103 ingredientele naturale cu care este f\u0103cut produsul.<\/p>\n<p>Descompunerea burgerului se realizeaz\u0103 pe acordurile Dinei Washington&#8217;s \u0219i hitului ei din 1959, &#8222;Diferen\u021ba pe care o face o zi&#8221;.<\/p>\n<p>Din reclam\u0103 se observ\u0103 clar c\u0103 burgerul nu are coloran\u021bi alimentari, specifici pentru aceast\u0103 industrie alimentar\u0103.<\/p>\n<p>Chiar dac\u0103 Burger King mizeaz\u0103 pe orientarea clien\u021bilor spre produse mai s\u0103n\u0103toase, o analiz\u0103 YouGov a ar\u0103tat c\u0103 pu\u021bin peste 50% dintre mileniali \u0219i doar 57% dintre p\u0103rin\u021bii acestora cump\u0103r\u0103 mai mult\u0103 m\u00e2ncare s\u0103n\u0103toas\u0103 dec\u00e2t acum 5 ani. Chiar \u0219i a\u0219a, majoritatea restaurantelor Burger King au \u00eenceput s\u0103 foloseasc\u0103 ingrediente organice.<\/p>\n<p><iframe title=\"Burger King\u2019s latest marketing strategy raises questions\" width=\"1170\" height=\"658\" data-src=\"https:\/\/www.youtube.com\/embed\/Ksop5ro1cpI?wmode=transparent&amp;rel=0&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Sursa: <a href=\"http:\/\/mobile.hotnews.ro\/stire\/23672830\">hotnews.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u200b\u200bBurger King lanseaz\u0103 un nou burger, f\u0103r\u0103 conservan\u021bi. Compania re\u00eennoie\u0219te cel mai popular burger al lor, &#8222;Whopper&#8221;, prezent\u00e2nd o nou\u0103 variant\u0103, f\u0103r\u0103 conservan\u021bi, potrivit CNN . \u00cen noua reclam\u0103 a fast-foodului, Whopperul f\u0103r\u0103 conservan\u021bi este prezentat pe parcursul a 34 de zile, \u00een timp ce se descompune. Acesta devine plin de mucegai verde, fiind modul [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":68174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6369,6354,6349,6377],"tags":[10912,10745,10914,10913],"class_list":["post-68172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie-ro","category-externe-ro","category-social","category-stiri","tag-burger-king","tag-lansarea","tag-reclama-ro","tag-whopper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King lanseaz\u0103 un nou burger, mai s\u0103n\u0103tos, printr-o reclam\u0103 cu unul plin de mucegai - BTV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King lanseaz\u0103 un nou burger, mai s\u0103n\u0103tos, printr-o reclam\u0103 cu unul plin de mucegai - BTV\" \/>\n<meta property=\"og:description\" content=\"\u200b\u200bBurger King lanseaz\u0103 un nou burger, f\u0103r\u0103 conservan\u021bi. Compania re\u00eennoie\u0219te cel mai popular burger al lor, &#8222;Whopper&#8221;, prezent\u00e2nd o nou\u0103 variant\u0103, f\u0103r\u0103 conservan\u021bi, potrivit CNN . \u00cen noua reclam\u0103 a fast-foodului, Whopperul f\u0103r\u0103 conservan\u021bi este prezentat pe parcursul a 34 de zile, \u00een timp ce se descompune. Acesta devine plin de mucegai verde, fiind modul [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/\" \/>\n<meta property=\"og:site_name\" content=\"BTV\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/btvmoldova\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-20T09:50:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.btv.md\/wp-content\/uploads\/2020\/02\/bk_impossiblewhopper_post1.0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.btv.md\\\/#\\\/schema\\\/person\\\/7b98347c7e6ee7a9bcf2723a63b72e4c\"},\"headline\":\"Burger King lanseaz\u0103 un nou burger, mai s\u0103n\u0103tos, printr-o reclam\u0103 cu unul plin de mucegai\",\"datePublished\":\"2020-02-20T09:50:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\\\/\"},\"wordCount\":206,\"image\":{\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.btv.md\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/bk_impossiblewhopper_post1.0.jpg\",\"keywords\":[\"Burger King\",\"lansarea\",\"reclam\u0103\",\"Whopper\"],\"articleSection\":[\"Economie\",\"Externe\",\"Social\",\"\u0218tiri\"],\"inLanguage\":\"ro-RO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\\\/\",\"url\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\\\/\",\"name\":\"Burger King lanseaz\u0103 un nou burger, mai s\u0103n\u0103tos, printr-o reclam\u0103 cu unul plin de mucegai - BTV\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.btv.md\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.btv.md\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/bk_impossiblewhopper_post1.0.jpg\",\"datePublished\":\"2020-02-20T09:50:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.btv.md\\\/#\\\/schema\\\/person\\\/7b98347c7e6ee7a9bcf2723a63b72e4c\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.btv.md\\\/ro\\\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.btv.md\\\/ro\\\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.btv.md\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/bk_impossiblewhopper_post1.0.jpg\",\"contentUrl\":\"https:\\\/\\\/www.btv.md\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/bk_impossiblewhopper_post1.0.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.btv.md\\\/#website\",\"url\":\"https:\\\/\\\/www.btv.md\\\/\",\"name\":\"BTV\",\"description\":\"\u0411\u0435\u043b\u044c\u0446\u043a\u043e\u0435 \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0435\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.btv.md\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.btv.md\\\/#\\\/schema\\\/person\\\/7b98347c7e6ee7a9bcf2723a63b72e4c\",\"name\":\"admin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Burger King lanseaz\u0103 un nou burger, mai s\u0103n\u0103tos, printr-o reclam\u0103 cu unul plin de mucegai - BTV","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/","og_locale":"ro_RO","og_type":"article","og_title":"Burger King lanseaz\u0103 un nou burger, mai s\u0103n\u0103tos, printr-o reclam\u0103 cu unul plin de mucegai - BTV","og_description":"\u200b\u200bBurger King lanseaz\u0103 un nou burger, f\u0103r\u0103 conservan\u021bi. Compania re\u00eennoie\u0219te cel mai popular burger al lor, &#8222;Whopper&#8221;, prezent\u00e2nd o nou\u0103 variant\u0103, f\u0103r\u0103 conservan\u021bi, potrivit CNN . \u00cen noua reclam\u0103 a fast-foodului, Whopperul f\u0103r\u0103 conservan\u021bi este prezentat pe parcursul a 34 de zile, \u00een timp ce se descompune. Acesta devine plin de mucegai verde, fiind modul [&hellip;]","og_url":"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/","og_site_name":"BTV","article_publisher":"https:\/\/www.facebook.com\/btvmoldova\/","article_published_time":"2020-02-20T09:50:35+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.btv.md\/wp-content\/uploads\/2020\/02\/bk_impossiblewhopper_post1.0.jpg","type":"image\/jpeg"}],"author":"admin","twitter_misc":{"Scris de":"admin","Timp estimat pentru citire":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/#article","isPartOf":{"@id":"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/"},"author":{"name":"admin","@id":"https:\/\/www.btv.md\/#\/schema\/person\/7b98347c7e6ee7a9bcf2723a63b72e4c"},"headline":"Burger King lanseaz\u0103 un nou burger, mai s\u0103n\u0103tos, printr-o reclam\u0103 cu unul plin de mucegai","datePublished":"2020-02-20T09:50:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/"},"wordCount":206,"image":{"@id":"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.btv.md\/wp-content\/uploads\/2020\/02\/bk_impossiblewhopper_post1.0.jpg","keywords":["Burger King","lansarea","reclam\u0103","Whopper"],"articleSection":["Economie","Externe","Social","\u0218tiri"],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/","url":"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/","name":"Burger King lanseaz\u0103 un nou burger, mai s\u0103n\u0103tos, printr-o reclam\u0103 cu unul plin de mucegai - BTV","isPartOf":{"@id":"https:\/\/www.btv.md\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/#primaryimage"},"image":{"@id":"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.btv.md\/wp-content\/uploads\/2020\/02\/bk_impossiblewhopper_post1.0.jpg","datePublished":"2020-02-20T09:50:35+00:00","author":{"@id":"https:\/\/www.btv.md\/#\/schema\/person\/7b98347c7e6ee7a9bcf2723a63b72e4c"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.btv.md\/ro\/burger-king-lanseaza-un-nou-burger-mai-sanatos-printr-o-reclama-cu-unul-plin-de-mucegai\/#primaryimage","url":"https:\/\/www.btv.md\/wp-content\/uploads\/2020\/02\/bk_impossiblewhopper_post1.0.jpg","contentUrl":"https:\/\/www.btv.md\/wp-content\/uploads\/2020\/02\/bk_impossiblewhopper_post1.0.jpg","width":1200,"height":800},{"@type":"WebSite","@id":"https:\/\/www.btv.md\/#website","url":"https:\/\/www.btv.md\/","name":"BTV","description":"\u0411\u0435\u043b\u044c\u0446\u043a\u043e\u0435 \u0442\u0435\u043b\u0435\u0432\u0438\u0434\u0435\u043d\u0438\u0435","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.btv.md\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Person","@id":"https:\/\/www.btv.md\/#\/schema\/person\/7b98347c7e6ee7a9bcf2723a63b72e4c","name":"admin"}]}},"_links":{"self":[{"href":"https:\/\/www.btv.md\/ro\/wp-json\/wp\/v2\/posts\/68172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.btv.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.btv.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.btv.md\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.btv.md\/ro\/wp-json\/wp\/v2\/comments?post=68172"}],"version-history":[{"count":0,"href":"https:\/\/www.btv.md\/ro\/wp-json\/wp\/v2\/posts\/68172\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.btv.md\/ro\/wp-json\/wp\/v2\/media\/68174"}],"wp:attachment":[{"href":"https:\/\/www.btv.md\/ro\/wp-json\/wp\/v2\/media?parent=68172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.btv.md\/ro\/wp-json\/wp\/v2\/categories?post=68172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.btv.md\/ro\/wp-json\/wp\/v2\/tags?post=68172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}