{"id":94639,"date":"2020-09-06T12:13:09","date_gmt":"2020-09-06T09:13:09","guid":{"rendered":"http:\/\/www.btv.md\/?p=94639"},"modified":"2020-09-06T12:13:09","modified_gmt":"2020-09-06T09:13:09","slug":"transilvania-noul-el-dorado-romanesc","status":"publish","type":"post","link":"https:\/\/www.btv.md\/ro\/transilvania-noul-el-dorado-romanesc\/","title":{"rendered":"Transilvania, noul \u201eEl Dorado\u201d rom\u00e2nesc"},"content":{"rendered":"

Pe la 1530, conquistadorii spanioli au \u00eenceput s\u0103 caute un t\u0103r\u00e2m imaginar despre care auziser\u0103 c\u0103 are str\u0103zile pavate cu aur pentru c\u0103 metalul at\u00e2t de pre\u021bios pentru ei era de prisos \u00een zon\u0103. Erau m\u00e2na\u021bi de ideea de avu\u021bie \u0219i nu mai \u021bineau cont de nimic. Pentru ei, El Dorado exista \u0219i trebuia g\u0103sit!\u00a0<\/strong><\/span>Cinci secole mai t\u00e2rziu, un El Dorado prinde o alt\u0103 form\u0103 \u0219i la noi. Dup\u0103 ce \u201emitul\u201d Bucure\u0219ti a c\u0103zut, un altul r\u0103sare \u2013 Transilvania, locul \u00een care oamenii spun c\u0103 via\u021ba curge altfel, scrie digi24.ro<\/a>.<\/span><\/strong><\/p>\n

\u021aara de dincolo de mun\u021bi<\/span><\/h2>\n

\"sighisoara<\/p>\n

Desf\u0103\u0219urat\u0103, Transilvania ocup\u0103 102.000 km p\u0103tra\u021bi din cei 230.000 km p\u0103tra\u021bi ai \u021b\u0103rii. Deci, da, dac\u0103 \u00eemp\u0103r\u021bim Rom\u00e2nia \u00een dou\u0103 e aproape jum\u0103tate. O zon\u0103 \u00een care, de-a lungul istoriei, culturile s-au amestecat, tradi\u021biile s-au p\u0103strat, iar oamenii au tr\u0103it altfel. Peste 7 milioane de persoane locuiesc aici. Rom\u00e2ni, maghiari, nem\u021bi, francezi, ortodoc\u0219i, catolici, protestan\u021bi, boga\u021bi sau s\u0103raci. Fiecare \u00ee\u0219i las\u0103 amprenta \u00een acest mix pe care acum mul\u021bi \u00een pun pe lista de \u201emust have\u201d.<\/span><\/p>\n

Cum \u00ee\u021bi dai seama cel mai bine c\u0103 oamenii \u00ee\u0219i schimb\u0103 op\u021biunile? C\u00e2nd vor s\u0103 se mute \u00een zona respectiv\u0103! Pia\u021ba imobiliar\u0103 din Ardeal a atins acum cea mai bun\u0103 perioad\u0103 a sa din ultimii 30 de ani. Asta \u00eenseamn\u0103 c\u0103 exist\u0103 ofert\u0103, dar mai ales, c\u0103 exist\u0103 cerere.<\/span><\/p>\n

Un studiu recent al SVN Rom\u00e2nia ar\u0103ta c\u0103 v\u00e2nz\u0103rile de locuin\u021be din primele \u0219apte luni ale acestui an au crescut fa\u021b\u0103 de perioada similar\u0103 din 2019 cu 25,5% \u00een Cluj-Napoca \u0219i 24,5% \u00een Sibiu. Cele dou\u0103 ora\u0219e sunt acum principalele pie\u021be imobiliare din Transilvania. \u00cen plus, la Oradea, num\u0103rul de locuin\u021be noi livrate este dublu fa\u021b\u0103 de anul trecut, iar \u00een Alba-Iulia cre\u0219terea este de 85%, un record absolut!<\/span><\/p>\n

Explozie a pre\u0163ului locuin\u0163elor<\/span><\/h2>\n

\"date<\/p>\n

De altfel, speciali\u015ftii de pe pia\u0163a imobiliar\u0103 spun c\u0103 niciodat\u0103 \u00een ultimele trei decenii nu a fost o cre\u015ftere at\u00e2t de mare a pie\u0163ei de locuin\u0163e din Transilvania.<\/span><\/p>\n

Dragos V\u00eelceanu, expert \u00een imobiliare:<\/strong>\u00a0<\/span>Aceste ora\u015fe au fost foarte mult timp ignorate. Marii dezvoltatori imobiliari au avut ca focus Bucure\u015ftiul. \u00cen momentul \u00een care Capitala a ajuns la un echilibru, la o satura\u0163ie, iar dezvoltatorii s-au dus cu investi\u0163iile imobiliare mult \u00een afara ora\u015fului, a trebuit s\u0103 fac\u0103 pasul peste Carpa\u0163i.<\/span><\/p>\n

Cluj-Napoca este polul dezvolt\u0103rii construc\u0163iilor reziden\u021biale. Ora\u015ful are nevoie de spa\u0163ii locative pentru a absorbi zecile de mii de angaja\u0163i care s-au mutat \u00een zon\u0103 \u00een ultimul deceniu. Companiile de IT sunt principalul vector de atragere a for\u0163ei noi de munc\u0103, dar s\u0103 nu uit\u0103m c\u0103 \u00een jurul Clujul s-a dezvoltat \u015fi o important\u0103 pia\u0163\u0103 de tehnologie. Oamenii care se mut\u0103 \u00een Cluj-Napoca au nevoie de locuin\u0163e, iar dezvoltatorii au venit \u00een num\u0103r mare \u00een zon\u0103.<\/span><\/p>\n

Dragos V\u00eelceanu, expert \u00een imobiliare:\u00a0<\/span><\/strong>Ardealul r\u0103m\u0103sese pu\u0163in \u00een urm\u0103. Era normal s\u0103 se \u00eent\u00e2mple asta. Dac\u0103 administra\u0163iile locale \u00eencurajeaz\u0103 acest lucru, investitorii simt imediat trendul \u015fi trebuie s\u0103 construiac\u0103 apartamente care vor fi cump\u0103rate de cei care se vor muta \u00een ora\u015fele respective.<\/span><\/p>\n

Asta a adus \u00een ora\u0219e firme mari, care ofer\u0103 salarii pe m\u0103sur\u0103. Implicit, mul\u021bi tineri din \u021bar\u0103 sau str\u0103ini au venit s\u0103 munceasc\u0103 \u0219i s\u0103 locuiasc\u0103 aici. La fel se \u00eent\u00e2mpl\u0103 \u0219i \u00een Oradea sau Sibiu, ora\u0219e care g\u0103zduiesc importante centre automotive, cu zeci de mii de angaja\u021bi. Oamenii au nevoie de locuin\u021be, sunt dispu\u0219i s\u0103 pl\u0103teasc\u0103, iar pia\u021ba le ofer\u0103 ceea ce au nevoie.<\/span><\/p>\n

Via\u021ba universitar\u0103 are \u0219i ea un impact major \u00een pia\u021ba imobiliar\u0103, mai ales pe cea a chiriilor. Babe\u0219-Bolyay din Cluj-Napoca este una dintre cele mai mari universit\u0103\u021bi din \u021bar\u0103, dac\u0103 nu chiar cea mai mare, iar alte centre universitare importante, de la Sibiu, Bra\u0219ov, Arad sau Oradea atrag zeci de mii de studen\u021bi.<\/span><\/p>\n

\u0218erban \u021aig\u0103na\u0219, arhitect, profesor la Universitatea Tehnic\u0103 din Cluj-Napoca:\u00a0<\/span><\/strong>Personal am resim\u021bit fenomenul migra\u021biei din perspectiva studen\u021bilor pe care \u00eei avem \u00een universitate, care, dac\u0103 acum circa dou\u0103zeci de ani erau \u00een mare parte clujeni, cu timpul au devenit \u00een marea majoritate proveni\u021bi dintr-o arie de recrutare extins\u0103, care dep\u0103\u0219e\u0219te jude\u021bele limitrofe \u0219i \u00eentreaga Transilvanie. O fotografie relevant\u0103 este cea pe care o po\u021bi face oric\u00e2nd pe strad\u0103 sau \u00een parc\u0103rile publice, observ\u00e2nd numerele de \u00eenmatriculare ale autovehiculelor, care sunt \u00eentr-o propor\u021bie semnificativ\u0103 din alte jude\u021be, multe extracarpatice. Un foarte mare num\u0103r dintre ace\u0219tia g\u0103sesc mult mai u\u0219or locuri de munc\u0103 \u00eenc\u0103 din facultate sau imediat dup\u0103, \u00een locul \u00een care au studiat, fix\u00e2ndu-se acolo. Unii cump\u0103r\u0103 locuin\u021be \u00eenc\u0103 din studen\u021bie, pentru a economisi chiria, transform\u00e2nd-o \u00eentr-o rat\u0103 de credit \u0219i astfel pia\u021ba imobiliar\u0103 e foarte activ\u0103.<\/span><\/p>\n

Dezvoltatorii construiesc \u0219i pentru ei. Dar \u0219i profit\u0103! Pre\u021burile apartamentelor \u0219i chiriilor au explodat! \u00cen Cluj-Napoca, metrul p\u0103trat construit a dep\u0103\u0219it 1.300 de euro, peste cel din Bucure\u0219ti, iar chiriile sunt comparabile cu cele din Capital\u0103. Apartamentele de dou\u0103 camere se v\u00e2nd, \u00een medie, cu 60.000-70.000 euro, iar cele centrale din Sibiu dep\u0103\u0219esc 200.000 euro, de exemplu.<\/span><\/p>\n

Prin\u021bi \u0219i exploratori \u00een Transilvania rural\u0103<\/span><\/h2>\n

\"viscri2<\/p>\n

Nu to\u021bi sunt atra\u0219i, \u00eens\u0103, de marile ora\u0219e. De exemplu, anul trecut s-a construit mai mult \u00een jurul Sibiului, dec\u00e2t \u00een ora\u0219. Chiar \u0219i lini\u0219tea specific\u0103 ardelenilor nu e chiar…lini\u0219te \u00een marile ora\u0219e, a\u0219a c\u0103 doza maxim\u0103 de via\u021b\u0103 \u00een tihn\u0103 poate fi g\u0103sit\u0103 acum… la \u021bar\u0103. Iar c\u00e2nd promotorii satului transilv\u0103nean sunt fiul reginei Marii Britanii \u0219i unul dintre cei mai cunoscu\u021bi jurnali\u0219ti de travel din lume, atrac\u021bia devine maxim\u0103.<\/span><\/p>\n

Rom\u00e2nii \u00eencep s\u0103 se viseze mici prin\u021bi Charles, \u00eemb\u0103tr\u00e2nind la umbra unui copac sau \u00een pridvorul unei case vechi s\u0103se\u0219ti, restaurat\u0103 ori vreun Charlie Ottley care exploreaz\u0103 mun\u021bii \u0219i dealurile. Viscri, Cri\u021b, Biertan, M\u0103rginimea Sibiului, Sighi\u0219oara sau alte micu\u021be localit\u0103\u021bi din Ardeal sunt mai des \u00een lista lor de c\u0103ut\u0103ri dec\u00e2t Magheru, Victoriei, Pia\u021ba Unirii sau Kiseleff.<\/span><\/p>\n

Dragostea prin\u021bului Charles pentru Viscri este arhicunoscut\u0103. Mo\u0219tenitorul Coroanei britanice a f\u0103cut din micu\u021ba localitate un nume cunoscut peste tot \u00een lume, iar cererile pentru locuin\u021be similare sunt acum la mare c\u0103utare.<\/span><\/p>\n

De cur\u00e2nd, exploratorul britanic Charlie Ottley, cel care a produs seria de succes Wild Carpathia a decis s\u0103 cumpere \u00een apropiere de Bra\u0219ov, la \u0218irnea, o veche cas\u0103 de lemn, cu tot cu hambar \u0219i o suprafa\u021b\u0103 de 6000 de metri p\u0103tra\u021bi. Un vis pe care \u00eel avea \u00eenc\u0103 din 2013.<\/span><\/p>\n

Charlie Ottley, realizator Wild Carpathia, pentru Digi24:\u00a0<\/span><\/strong>Nu voi schimba nimic, doar voi face ni\u0219te repara\u021bii. Acesta este paradisul, priveli\u0219tea este uimitoare. \u0218irnea ar putea deveni al doilea Viscri. Este unul dintre ultimele locuri de acest fel din Europa.<\/span><\/p>\n

O astfel de reclam\u0103 f\u0103cut\u0103 regiunii nu are cum s\u0103 te lase indiferent!<\/span><\/p>\n

\u0218erban \u021aig\u0103na\u0219, arhitect, profesor la Universitatea Tehnic\u0103 din Cluj-Napoca:\u00a0<\/span><\/strong>Fenomenul migr\u0103rii \u00een mediul rural este mult mai prezent odat\u0103 cu modernizarea drumurilor \u0219i mai ales cu apari\u021bia muncii de acas\u0103, on-line, bine\u00een\u021beles odat\u0103 cu cre\u0219terea calit\u0103\u021bii serviciilor de telecomunica\u021bii \u0219i internet \u0219i cu ieftinirea lor. Exist\u0103 deja sate pitore\u0219ti \u00een care cei care au achizi\u021bionat o a doua locuin\u021b\u0103, sau s-au mutat definitiv pot s\u0103 devin\u0103 majoritari \u0219i s\u0103 aib\u0103 un cuv\u00e2nt de spus \u00een comunit\u0103\u021bi \u0219i administra\u021bie<\/span><\/p>\n

Toate drumurile duc la… Cluj<\/span><\/h2>\n
\"harta
Sursa:130km.ro<\/figcaption><\/figure>\n

Chiar \u0219i \u00eentr-o via\u021b\u0103 de tihn\u0103 tot ai nevoie s\u0103 te deplasezi…rapid. Rom\u00e2nia are pu\u021bin sub 1.000 km de autostrad\u0103 construi\u021bi \u00een 30 de ani. Dar o bun\u0103 parte din ei tranziteaz\u0103 aceast\u0103 zon\u0103. Un alt mare avantaj al Transilvaniei! Nu avem \u00eenc\u0103 o autostrad\u0103 care s\u0103 br\u0103zdeze Rom\u00e2nia de la vest la est, dar avem finalizate sau \u00een lucru dou\u0103 \u0219osele de mare vitez\u0103 care str\u0103bat regiunea.<\/span><\/p>\n

A1, te duce de la Sibiu p\u00e2n\u0103 la Arad. Pe traseu, putem s\u0103 vir\u0103m dreapta, iar de la Sebe\u0219 vom merge \u00een cur\u00e2nd, tot pe autostrad\u0103 la Alba-Iulia \u0219i Cluj-Napoca. Din Cluj se va ajunge u\u0219or \u0219i rapid \u00een T\u00e2rgu-Mure\u0219 \u0219i, \u00een c\u00e2\u021biva ani Clujul va fi legat tot prin autostrad\u0103 de Oradea \u0219i grani\u021ba cu Ungaria. Ba chiar de la vama Bor\u0219 2 vom ajunge pe autostrad\u0103 direct p\u00e2n\u0103 la Oceanul Atlantic! Re\u021beaua de drumuri rapide a dus deja la dezvoltarea regiunii, iar \u00een viitor va fi un criteriu important de alegere pentru oameni \u0219i investitori.<\/span><\/p>\n

Marketing ardelenesc<\/span><\/h2>\n
\"cadru
Sursa: captura YouTube\/BN Poarta Transilvaniei<\/figcaption><\/figure>\n

Imaginile fac c\u00e2t o mie de cuvinte, iar \u00een lumea modern\u0103, imaginea aduce bani. \u0218i turi\u0219ti. La finalul lunii august, jude\u021bul Bistri\u021ba-N\u0103s\u0103ud a devenit primul din \u021bar\u0103 care are un brand de jude\u021b. \u201ePoarta Transilvaniei\u201d i-au spus cei care vor s\u0103 promoveze jude\u021bul sub acest nume, iar despre clipul de promovare Charley Ottley a spus c\u0103 este \u201eminunat, ca o gur\u0103 de aer proasp\u0103t\u201d. Astfel de strategii de marketing sunt extrem de necesare \u0219i pot fi o carte c\u00e2\u0219tig\u0103toare. Oamenii au \u00een\u021beles c\u0103 trebuie s\u0103 valorifice frumuse\u021bile locale \u0219i s\u0103 le \u201ev\u00e2nd\u0103\u201d. C\u0103uta\u021bi clipul pe internet, arunca\u021bi un ochi peste el, o s\u0103 v\u0103 pun\u0103 pe g\u00e2nduri, \u00een sensul bun!<\/span><\/p>\n

Cultura nu este b\u0103gat\u0103 la dub\u0103<\/span><\/h2>\n
\"untold\"
Sursa: Untold Festival<\/figcaption><\/figure>\n

Tot marketing este \u0219i ceea ce s-a produs \u00een jurul vie\u021bii culturale, una dintre cele mai bine reprezentate din Rom\u00e2nia \u0219i care merge pe trei paliere: muzic\u0103, film, teatru.<\/span><\/p>\n

Muzic\u0103 – Untold \u0219i Electric Castle atrag \u00een fiecare an la Cluj-Napoca \u0219i Bon\u021bida peste 200.000 de tineri. Untold a c\u00e2\u0219tigat deja notorietate uria\u0219\u0103 \u0219i a fost inclus \u00een topul celor mai bune festivaluri de muzic\u0103 din Europa.<\/span><\/p>\n

Film – Tot la Cluj-Napoca, cu o tradi\u021bie mai veche dec\u00e2t festivalul unde Armin van Buuren mixeaz\u0103 p\u00e2n\u0103 la 7 diminea\u021ba pe Cluj Arena este TIFF. Primul festival interna\u021bional de film de lungmetraj din \u021bara noastr\u0103 a ajuns deja la a 19-a edi\u021bie!<\/span><\/p>\n

Teatru – Iar dac\u0103 vorbim de scen\u0103 \u0219i actori, Festivalul Interna\u021bional de Teatru de la Sibiu s-a remarcat rapid \u0219i a devenit un reper pentru arti\u0219ti din \u00eentreaga lume. Prima edi\u021bie a avut loc \u00eenc\u0103 din 1991! Iar \u00een 2005 a fost motorul care a adus Sibiului, doi ani mai t\u00e2rziu, titlul de Capital\u0103 Cultural\u0103 European\u0103. FITS a devenit cel mai important festival de artele spectacolului din Rom\u00e2nia \u0219i al treilea din Europa!<\/span><\/p>\n

Vremea, factorul-surpriz\u0103<\/span><\/h2>\n

Da, vremea poate influen\u0163a \u00eentr-o m\u0103sur\u0103 mai mare dec\u00e2t era anticipat alegerea unui loc de trai. Iar Transilvania are c\u00e2teva particularit\u0103\u0163i care \u00eei confer\u0103 un avantaj important. Nu este nici prea cald, nici prea frig, iar arcul Carpatic ac\u0163ioneaz\u0103 ca ni\u015fte m\u0103nu\u015fi care protejeaz\u0103 \u00eentreaga regiune, spune climatologul Roxana Bojariu.<\/span><\/p>\n

Roxana Bojariu, climatolog ANM:\u00a0<\/span><\/strong>Datorit\u0103 condi\u0163iilor locale din Rom\u00e2nia, felului \u00een care arcul Carpatic moduleaz\u0103 circula\u0163iile atmosferice de scar\u0103 mai mare, putem avea manifest\u0103ri diferite ale vremii \u00een zonele din interiorul arcului \u015fi \u00een vest fa\u0163\u0103 de estul, sudul \u0163\u0103rii. Rom\u00e2nia este un caz foarte interesant pentru c\u0103 factorii locali sunt foarte diver\u015fi. Arcul Carpatic poate s\u0103 \u00eempart\u0103 \u0163ara \u00een dou\u0103 din acest punct de vedere. Tipul de sol \u015fi re\u0163eaua hidrografic\u0103 foarte bogat\u0103 influen\u0163eaz\u0103 \u015fi ele fenomenele meteo diferite.<\/span><\/p>\n

\"sat-biertan\"<\/p>\n

Deocamdat\u0103, lucrurile par s\u0103 se fi a\u0219ezat pe o pant\u0103 favorabil\u0103 pentru aceast\u0103 provincie istoric\u0103. Zeci de ani, Rom\u00e2nia se \u00eemp\u0103r\u021bea \u00een ceea ce este dincoace \u0219i dincolo de mun\u021bi, iar \u201eprovincia\u201d era v\u0103zut\u0103 ca suma acelor zone de unde toat\u0103 lumea \u00ee\u0219i dore\u0219te s\u0103 vin\u0103 \u00een Capital\u0103. Ora exact\u0103 se d\u0103dea la Bucure\u0219ti, iar toate drumurile duceau aici. Numai c\u0103, paradigmele se schimb\u0103, iar Capitala \u00eencepe s\u0103 \u00ee\u0219i piard\u0103 interesul \u00een dauna \u201e\u021b\u0103rii dintre mun\u021bi\u201d.<\/span><\/p>\n

Sursa digi24.ro<\/a><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Pe la 1530, conquistadorii spanioli au \u00eenceput s\u0103 caute un t\u0103r\u00e2m imaginar despre care auziser\u0103 c\u0103 are str\u0103zile pavate cu aur pentru c\u0103 metalul at\u00e2t de pre\u021bios pentru ei era de prisos \u00een zon\u0103. Erau m\u00e2na\u021bi de ideea de avu\u021bie \u0219i nu mai \u021bineau cont de nimic. Pentru ei, El Dorado exista \u0219i trebuia g\u0103sit!\u00a0Cinci […]<\/p>\n","protected":false},"author":4,"featured_media":94640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6349,6377],"tags":[17515,7818],"class_list":["post-94639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","category-stiri","tag-noul-el-dorado-romanesc","tag-transilvania"],"yoast_head":"\nTransilvania, noul \u201eEl Dorado\u201d rom\u00e2nesc - BTV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.btv.md\/ro\/transilvania-noul-el-dorado-romanesc\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transilvania, noul \u201eEl Dorado\u201d rom\u00e2nesc - BTV\" \/>\n<meta property=\"og:description\" content=\"Pe la 1530, conquistadorii spanioli au \u00eenceput s\u0103 caute un t\u0103r\u00e2m imaginar despre care auziser\u0103 c\u0103 are str\u0103zile pavate cu aur pentru c\u0103 metalul at\u00e2t de pre\u021bios pentru ei era de prisos \u00een zon\u0103. Erau m\u00e2na\u021bi de ideea de avu\u021bie \u0219i nu mai \u021bineau cont de nimic. 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